Finding Customers For Luxury Services During a Recession

Author: Tina Woodall
Source: ezinearticles.com

During stressful economic times, people start cutting back on their spending. When reviewing their budget, they usually start eliminating what is perceived as luxury, non-necessary items. For service industry businesses, this can be extremely devastating. For example, instead of getting a pedicure every 6 weeks, customers start getting them every 8 weeks. Same for haircuts and hair color treatments. What about spa and massage services? Traditionally people view these as luxurious pampering items, not as necessities and are eliminated from shrinking budgets first.

That’s the challenge, demonstrating to customers that your services are necessities and not luxuries. So, how do you do that?

Let’s first look at hair services. Instead of appealing to vanity, appeal to their pocketbook. It is imperative for professionals to maintain a professional appearance. It is harder to convince people of your professionalism and dedication to details if the grey hair roots are showing or the hair line is starting to look shaggy. Having your customer understand this concept has just moved hair color treatments and frequent haircuts from ‘nice to have’ to an essential marketing investment.

Beauty treatments appear to be a luxury item. Or are they? The same line of reasoning can be applied, especially to professionals whose job requires them to be in front of people; marketing and sales professionals and customer service representatives. Frankly, looking haggard and worn does not convey business professionalism and success. Acne treatments are another must do to keep a face looking its best. Lastly, another group that really needs help is the people who party late into the wee hours. Cigarette smoke, drinking and lack of sleep will suck the glow right out of a person’s face. This applies to men as well as women. Facial services will fix this damage and restore the glow.

What about massage services? This is the height of ‘pampering’, or is it? Stress is proven to wear the body down faster. In this economy, the survivors and winners are the people who stay on top of their game. If a person is worn out, tired and aching, that has a significant impact on their performance. This will ultimately impact their pocketbook. This is similar to a car engine; consistent maintenance ensures maximum performance.

Another group to target for massage is pain suffers. People in pain will pay anything for relief. Target pain sufferers and you will find customers.

In talking with my fellow service professionals, the mantra I keep repeating is; those who survive the recession will be poised to dominate the market during the next wave of economic good times. To survive and thrive, you must convince your customers that you are a key part of their team that makes them successful. Your services are just as important as a doctor or counselor. When you do that, you will not only survive, but thrive, in the coming years.

A-Team Massage Orlando; trust your loved ones with us, the best Orlando massage therapists in town!

PCOSA to offer 25 complimentary exhibit booths at womens conference

Author: Anonymousbr
Source: free-articlesbr
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September 23, 2004 — The Polycystic Ovarian Syndrome Association will be holding their 7th annual confernece Life Stages of PCOS and 2nd annual benefit fashion show at the Hilton Rye Town in Rye Brook from Ocotber 7-10, 2004.

Every year PCOSA reaches out to the local community by offering 25 complimentary exhibit booths to give expsoure to businesses and organizations that will help their conference attendees live healthier lives.

Up to 15 million women and girls worldwide have Polycystic Ovary Syndrome (PCOS), a complex hormonal disorder for which there is no cure.

Not only does PCOS cause devastating short term effects such as infertility, obesity, acne, male patterned baldness and hirtuism, PCOS

has a substantial negative impact on quality of life because of the disorders multisystem conditions. Many women with PCOS are

insulin-resistant, a condition that raises the level of insulin circulating in the body and is a precursor to type 2 diabetes. In fact,

women with PCOS have seven times the risk of other women for developing adult-onset diabetes, which in turn greatly increases their chance of

having cardiovascular disease, hypertension, stroke and kidney problems.

In addition, because obesity and type 2 diabetes have now reached epidemic proportions in the United States,and cardiovascular disease

remains the leading cause of death in women, PCOS plays a key role in the foremost causes of death and disability in American women. For many

this conference will be a first step to getting the resources and tools necessary to live healthier lives with Polycystic Ovary Syndrome.

Therefore, this conference will incorporate information and lectures on medications, medical treatments, lifestyle changes, diet, exercise and

mental health.

Due to many of the symptoms of PCOS, women are often left to feel less than feminine and we would like to offer products and programs to

enhance positive self image. Approximately 80% of women and teens with PCOS face weight problems and obesity, not to mention acne, excess

facial and body hair, dark skin patches to mention a few symptoms!

This event will be attended by a minimum of 200 people and will be covered by various media outlets including REAL Magazine!

Please visit the PCOSA website for additional details on the conference and fashion show.

If you are intersted in a complimentary exhibit booth and meet the outlined criteria, pleae send your contact details, business name and summary of why you feel your comapny should exhibit for free at the PCOSA 2004 conference.

Details may be sent to:

Ashley Tabeling

atabeling@pcosupport.org

Fax: 509-357-4107br
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